That's the slogon of Charmin, a brand of toilet roll. Visited Charmin FREE toilets on Dec 31st morning... They did an advertising campaign in Times Square and it really left such an impression on me.

They get people to dress bears (their mascot) and toilet bowls with lots of dancing and singing on the walkways. They get people to enter their toilets ...

and it's all Charmin products ...

and I must say they're the cleanest and nicest toilet I have ever experienced in New York!

Hmm... do you think in Singapore we can have such advertising campaign?